Article provided by: BizBuzz Digital
BizBuzz Digital is one of the top marketing companies in Atlanta because we consistently deliver top results to our clients. With our systematic and meticulous step-by-step approach, BizBuzz Digital provides customized marketing solutions that work. We invite you to discuss your marketing needs and goals with us and let us give you a proposal. BizBuzz Digital delivers results, and we save our clients money.
Digital Marketing or Traditional Marketing?
It’s an interesting trend that there are more and more digital marketing companies online, but there are fewer and fewer traditional marketing companies. Do you know why this is? Some would answer that it’s easier to market online because anyone with the right training and education can do it. Meanwhile, traditional marketing means you’ve got to have the right connections, which not just anyone has. And while there may be some truth to this idea, this explanation doesn’t tell the whole story.
The top marketing companies in Atlanta are in tune with the trends in the marketing world, as they should be. After all, our careers depend on it! The fact is; traditional marketing is dying not so slowly in many cases. There are many reasons for this including the following:
- Devices, such as televisions, are becoming „smart“ devices, which are compatible with and encourage Internet usage
- More people are consuming news, entertainment, TV programs, radio stations, and other media in digital format today
- People are divided politically, and TV channels, radio stations, and mainstream publications are self-identified or publicly assumed to identify politically and ideologically, which automatically segments and alienates large crowds
- People have lost trust in traditional media outlets, cable news, and service providers
Of course, this doesn’t fully explain the trend of shifting away from traditional marketing to digital marketing, but it highlights some of the key reasons why this is happening. And all indicators suggest that this trend will not only continue but that it will accelerate.
Digital Marketing Costs Less and Produces Better Results
In today’s cutthroat marketplace, consumers expect more for less, and that is part of the reason why the top marketing companies in Atlanta are widely assumed to be those who can deliver the same results at a lower cost to the client. With digital marketing, BizBuzz Digital does just that!
Traditional marketing has worked wonders for some, while it has proved to be a disappointing waste of time and money for others. The truth is; traditional marketing has a lot of variables, and you usually have little-to-no control over who your ads get in front of, even if you create the best advertisements n the world. There’s just no guarantee that the people who come across your ads will be interested in them.
Digital marketing allows us to pick exactly who we want to see your ads based on whichever criteria we determine. We can find your target audience based on gender, age, civil status, employment, purchasing history, viewing history, etc. This means we can get your ads in front of more of the right eyes at a much lower cost, leading to a much better conversion rate for the client. Contact BizBuzz Digital today and partner with one of the top marketing companies in Atlanta.